BERETTA NEXTGEN: A Bold New Era for Italian Clay Shooting Unveiled at ISSF World Cup Lonato

During the ISSF World Cup in Lonato del Garda, a landmark initiative was launched that could reshape the future of Italian clay shooting. In front of a packed audience of athletes, coaches, and enthusiasts, BERETTA NEXTGEN powered by FITAV was officially presented — a high-impact project aimed at discovering, training, and inspiring the next generation of Italian champions in Skeet and Trap. The announcement was made by Luciano Rossi, President of both FITAV and ISSF, alongside Franco Gussalli Beretta, President of Fabbrica d’Armi Pietro Beretta S.p.A., and two living legends of the sport: Andrea Benelli and Giovanni Pellielo, who will lead the program with unmatched experience and passion. 🎯 What Is BERETTA NEXTGEN? BERETTA NEXTGEN is more than a talent program — it’s a strategic investment in the future of Italian shooting sports. The initiative will select 24 top-tier athletes under 18, split evenly between Skeet and Trap disciplines. These young shooters will receive: • Olympic-level coaching from Benelli and Pellielo • Beretta firearms and ammunition • Access to cutting-edge training tools, including the Shooting Data platform for remote performance analysis • Personalized development plans across four phases: selection, training, evaluation, and advancement 🔬 Technology Meets Tradition What sets this project apart is its integration of high-performance digital coaching. With Shooting Data, coaches can remotely monitor and analyze every shot, offering real-time feedback even when not physically present. This level of insight is unmatched in the sport and positions Italy at the forefront of innovation in clay shooting. 🇮🇹 A National Mission Luciano Rossi emphasized that BERETTA NEXTGEN is not just a program — it’s a national mission to maintain Italy’s leadership in international shooting. With rising competition from countries like the USA, India, and China, Italy is doubling down on youth development to ensure its legacy continues. Franco Gussalli Beretta echoed this vision, stating: “For nearly 70 years, we’ve invested in clay shooting with a global mindset. BERETTA NEXTGEN is our way of giving back — by creating the best possible conditions for young athletes to thrive.” 🏆 Champions Building Champions Andrea Benelli and Giovanni Pellielo, both Olympic medalists and icons of the sport, will personally mentor the selected athletes. Their goal? To build not just winners, but complete athletes — technically, mentally, and ethically prepared for the world stage. “Not everyone will become a champion,” Benelli noted, “but we must give every talented young shooter the tools to try.” --- With its blend of tradition, technology, and top-tier mentorship, BERETTA NEXTGEN powered by FITAV is poised to become a cornerstone of Italian shooting sports for years to come. Follow the journey on @berettaofficial and stay tuned as the next generation takes aim. 🎯🇮🇹