SITKA Goes Under ‘Cover’ With Next-Gen Greener Camo

When a brand chooses to "Go Green" these days, it tends to mean something completely different. It may seem like a new color to many, but the new palette at SITKA has a lot of hunters excited. OPTIFADE Cover is the first camo option from SITKA that brings increased levels of green and deeper shadows to its lineup. The brand worked with researchers at the University of Georgia Deer Research Lab to create the palette. The goal was to offer better concealment in “greener seasons,” with a focus on hiding hunters in densely vegetated areas and leafy tree environments. Regionally, the target audience for this new shift in shade was the eastern United States. Obviously, this isn’t going to be the top choice for golden grasslands or the red rock of the open badlands, but that isn’t what it’s meant for. Not only does Cover work well in the environments it was designed for, but it also works really well in lower-light, heavily shadowed landscapes, and it absolutely disappears in the pine.